When you put out the right messaging using the right marketing tactics, you will attract and convert the perfect customer. In this workshop, each attendee will walk away with tools for how to define your unique selling proposition, outline your key differentiators, and a plan for attracting your perfect customer archetype personas. All of these items, when done correctly, will lead to stronger long-term customer relationships that drive revenue and increase your profitability.
For the past thirteen years, Ms. Angela Hill has acted as the CEO and Chief Creative Officer of Incitrio, a global branding agency. With over 25 years of branding, design, and marketing experience in St. Louis, San Francisco and San Diego; she has worked with clients to brand them internationally in Mexico, Argentina, Chile, Spain, France, Germany, Italy, Ireland, Norway, Finland, Sweden, Africa, the Middle East, China, Japan, Korea, and more. Her clients are based all around the world and come to her for her internationally recognized experience in brand analysis, strategy, application and extension.
She has worked with both Fortune 500 and local clients such as: Foster Farms, Pepsi, Anheuser Busch, Williams Sonoma, Mars Candy, GoMacro, Visa, Sun Microsystems, Intel, Hallmark, Energizer, Ford, PG&E, Merrill Lynch, Maersk, Taylor Guitar, Sega, Barney & Barney, Marsh, Alliant, 3E Company, TrustCommerce, Cogent, redIT, Open Mobile Alliance, Tachyon Networks, ENN Solar, Symwave, Indata, Armada Backup, Titleist, Nanogen, Acute Care Pharmaceuticals, Social Express, Perfect Client, VCC Optoeletronics, Nielsen, Indata, Transaction Wireless, Merge Healthcare, KIO Networks, Medtronics, and more.
Her branding clients include those faced with the following strategic problems:
o Rebranding initiatives due to rapid company growth or acquisition
o Branding for B2B and B2C companies (product and service) looking to re-position themselves for acquisition or exit strategy
o Branding for B2B and B2C companies experiencing exponential growth and looking for ways to maintain that growth level
o Branding for B2B and B2C companies needing to launch a new product/service and position them in the marketplace via a multi-phase strategy
Her expertise ranges from: brand strategy/analysis (branding analysis, branding strategy, blue ocean competitive canvas mapping, customer archetype analysis, internal brand alignment, employee brand engagement, brand architecture, brand manuals/guidelines, brand training, corporate culture refinement, and naming) to graphic design for print (logos/identity, mktg collateral, catalogs, annual reports, print advertising, tradeshow displays, direct mail, and packaging) to integrated online marketing campaigns (websites, intranets, corporate sites, e-commerce, SEO, SEM, PPC, social media, email marketing, video development, lead generation, affiliate marketing and CRM integration).
Ms. Hill earned her BFA in Visual Communications with a Minor in Branding from Washington University in Saint Louis. She has spoken at various international conferences from AIGA Y Design Conference to the USD Women in Leadership, AMA Cause Marketing, PIA Print Expo Tradeshow, Athena (women in technology), Association for Corporate Growth, and more. She is an active Vistage speaker, traveling the country and offering hands-on workshops for CEOs on the topics of Branding and Social Media. She is an active adjunct professor at University of San Diego (USD) where she teaches classes on Branding, Web Design, and Email, Content, & Video Marketing. She is a former adjunct design professor at SDSU where she taught the Graphic Design capstone class, and has guest lectured on the topics of design, marketing, branding and online marketing integration at such universities as: SDSU, USD, UCSD, National University, and UC Irvine.
She has served on numerous boards including the AIGA (American Institute for Graphic Artists) board, Big Brothers Big Sisters board, AMA (American Marketing Association), and San Diego Social Venture Partners non-profit where she acted as the Marketing Chair for the entire organization and lead partner for a local non-profit ARTS (A Reason to Survive). She is extremely active in the non-profit community and heavily involved in projects regarding: branding, sustainability, design, biomimicry, social media integration, and cause marketing.
In 2005, her firm won the Honorable Mention for the Fastest Growing Company Award given by the San Diego Chamber of Commerce. In 2006, her firm was recognized for their work by the Printing Industries Association at the PIA Conference. In 2008, she received the YWCA’s TWIN Award. The Tribute to Women of Influence (TWIN) Awards Program honors not only women who demonstrate excellence and top leadership within their companies, but also the companies that employ these women. In 2009, she was nominated by the San Diego Business Journal’s Award for Women Who Mean Business. In 2010, she was nominated for the San Diego Daily Transcript’s Award for Top Young Influential. In 2011, she was nominated for the San Diego Daily Transcript’s Award for San Diego’s Top Influentials. In 2015, she was nominated for the Connected Women of Influence. In 2016, she was nominated a 2nd time for the San Diego Business Journal’s Award for Women Who Mean Business. She was also spotlighted in the San Diego Business Journal, Process Magazine, and many others.
Over the years, her firm has won numerous awards: GDUSA National Design Award, Create Magazine National Design Award (Gold), Neenah Paper National Design Award (Gold), Davey International Design Award (Silver), and been recognized by LogoLounge with 3 separate logo design awards. In 2016, Incitrio was recognized nationally by an independent 3rd party research firm as a Top Branding Agency and as a Top Web Design Firm by Clutch.co. Incitrio’s work has been published in local, national, and international publications recognized for their clean design and results-driven methodology.
Tracton’s Lunch Menu
Half Sandwich with Soup or Salad
Caesar Salad with Shrimp
Spaghetti and Meatballs done Tracton’s way.
All are welcome!